{"product_id":"helena-magnetic-eyelash","title":"Helena Magnetic Lash","description":"\u003c!-- TRUST BADGE STRIP --\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 16px;padding:14px 0;margin-bottom:20px;border-top:1px solid #e8e8e8;border-bottom:1px solid #e8e8e8;text-align:center;\"\u003e\n  \u003cdiv style=\"font-size:0.82em;color:#555;\"\u003e🐰 Cruelty-Free \u0026amp; Vegan\u003c\/div\u003e\n  \u003cdiv style=\"font-size:0.82em;color:#555;\"\u003e🧪 Chemist Formulated\u003c\/div\u003e\n  \u003cdiv style=\"font-size:0.82em;color:#555;\"\u003e🔄 40+ Wears Per Pair\u003c\/div\u003e\n  \u003cdiv style=\"font-size:0.82em;color:#555;\"\u003e🇦🇺 Designed in Australia\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- OPENING COPY --\u003e\n\u003cp style=\"margin:0 0 16px;font-size:16px;line-height:1.7;color:#3d2535;\"\u003e\n  Tried volume lashes before and they poked, prodded, or just didn't work? Helena was made for you. 💜\n\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 16px;font-size:16px;line-height:1.7;color:#3d2535;\"\u003e\n  She's the only lash in our range with a B+C hybrid curl — a softer, more relaxed sweep that sits comfortably beneath the brow bone instead of pushing into it. Every other lash we make runs a D curl. Helena exists because some women need something different, and until now, they had no option.\n\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 16px;font-size:15px;line-height:1.7;color:#5a3a4a;\"\u003e\n  Created for a customer who loved our Annick lash but needed something she could wear to work — same thick, lush volume, just at a length and curl that's comfortable all day and fits behind glasses. If you have deep-set eyes, protruding eyes, or you've given up on volume lashes because they always feel wrong, Helena is the answer you didn't know existed.\n\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 24px;font-size:16px;line-height:1.7;color:#3d2535;\"\u003e\n  New to magnetic lashes? 👉 \u003ca href=\"https:\/\/witchylashes.com.au\/pages\/how-do-magnetic-lashes-work\" style=\"color:#e88bb3;text-decoration:underline;font-weight:600;\"\u003eWatch how easy they are to apply\u003c\/a\u003e\n\u003c\/p\u003e\n\n\u003c!-- SOCIAL PROOF BANNER --\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#fff;border-left:4px solid #e88bb3;border-radius:0 8px 8px 0;font-size:15px;color:#5a3a4a;line-height:1.5;\"\u003e\n  ⭐ The only B+C curl lash in the range — part of a collection with over \u003cstrong\u003e80,000 pairs sold\u003c\/strong\u003e worldwide. Aussie \u0026amp; female owned.\n\u003c\/div\u003e\n\n\u003c!-- LASH SPECS --\u003e\n\u003ch2 style=\"margin:0 0 14px;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:#c06090;\"\u003eThe Facts\u003c\/h2\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:18px 20px;background:#fdf2f7;border-radius:10px;\"\u003e\n  \u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:12px;\"\u003e\n    \u003cdiv style=\"font-size:15px;color:#5a3a4a;\"\u003e\n      \u003cspan style=\"font-weight:600;display:block;margin-bottom:2px;\"\u003eStyle\u003c\/span\u003eBold natural \/ doll-eye\n    \u003c\/div\u003e\n    \u003cdiv style=\"font-size:15px;color:#5a3a4a;\"\u003e\n      \u003cspan style=\"font-weight:600;display:block;margin-bottom:2px;\"\u003eCurl\u003c\/span\u003eB+C hybrid (45°–60°)\n    \u003c\/div\u003e\n    \u003cdiv style=\"font-size:15px;color:#5a3a4a;\"\u003e\n      \u003cspan style=\"font-weight:600;display:block;margin-bottom:2px;\"\u003eFibre\u003c\/span\u003eHybrid faux mink (dense)\n    \u003c\/div\u003e\n    \u003cdiv style=\"font-size:15px;color:#5a3a4a;\"\u003e\n      \u003cspan style=\"font-weight:600;display:block;margin-bottom:2px;\"\u003eBand\u003c\/span\u003e34mm flexible magnetic\n    \u003c\/div\u003e\n    \u003cdiv style=\"font-size:15px;color:#5a3a4a;\"\u003e\n      \u003cspan style=\"font-weight:600;display:block;margin-bottom:2px;\"\u003eLength\u003c\/span\u003e6 – 9 – 7mm (inner–centre–outer)\n    \u003c\/div\u003e\n    \u003cdiv style=\"font-size:15px;color:#5a3a4a;\"\u003e\n      \u003cspan style=\"font-weight:600;display:block;margin-bottom:2px;\"\u003eWears\u003c\/span\u003e40+ with proper care\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- GLASSES COMPATIBLE --\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:14px 18px;background:#fff;border:1px solid #f0d6e8;border-radius:10px;display:flex;align-items:center;gap:14px;\"\u003e\n  \u003cspan style=\"font-size:24px;flex-shrink:0;\"\u003e👓\u003c\/span\u003e\n  \u003cdiv\u003e\n    \u003cp style=\"margin:0 0 4px;font-size:15px;font-weight:600;color:#3d2535;\"\u003eGlasses compatible\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:15px;color:#5a3a4a;line-height:1.5;\"\u003eHelena was designed to fit behind lenses. The B+C curl sweeps gently rather than projecting straight forward, and the 9mm peak sits comfortably without touching your glasses.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- EYE SHAPE COMPATIBILITY --\u003e\n\u003ch2 style=\"margin:0 0 14px;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:#c06090;\"\u003eEye Shape Guide\u003c\/h2\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:20px;background:#fff;border:1px solid #f0d6e8;border-radius:12px;\"\u003e\n  \u003cp style=\"margin:0 0 16px;font-size:15px;color:#5a3a4a;line-height:1.6;\"\u003eHelena suits 10 out of 11 eye shapes — tied for the most versatile lash we sell. She's especially powerful for the shapes that everything else in the range struggles with.\u003c\/p\u003e\n\n  \u003c!-- GREAT FOR --\u003e\n  \u003cp style=\"margin:0 0 10px;font-size:13px;font-weight:600;color:#3d2535;\"\u003e✓ Great for\u003c\/p\u003e\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:8px;margin-bottom:18px;\"\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eAlmond\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eRound *\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eClose-set *\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eUpturned\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eSmall *\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eHooded\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eDownturned\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eWide-set\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eDeep-set ♡\u003c\/span\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fdf2f7;border:1px solid #f5d0e5;border-radius:20px;font-size:13px;color:#5a3a4a;\"\u003eProtruding ♡ *\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- NOT RECOMMENDED --\u003e\n  \u003cp style=\"margin:0 0 10px;font-size:13px;font-weight:600;color:#3d2535;\"\u003e✗ Not recommended for\u003c\/p\u003e\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:8px;margin-bottom:14px;\"\u003e\n    \u003cspan style=\"padding:5px 12px;background:#fff8e6;border:1px solid #e8d4a0;border-radius:20px;font-size:13px;color:#8a6a2a;\"\u003eMonolid\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cp style=\"margin:0 0 0;font-size:13px;color:#5a3a4a;line-height:1.5;\"\u003eMonolid eyes need a stronger curl (D curl) to project past the fold — the B+C on Helena won't clear it. Try \u003ca href=\"https:\/\/witchylashes.com.au\/products\/cornel-magnetic-lash\" style=\"color:#e88bb3;\"\u003eCornel\u003c\/a\u003e or \u003ca href=\"https:\/\/witchylashes.com.au\/products\/lizzie-magnetic-lash\" style=\"color:#e88bb3;\"\u003eLizzie\u003c\/a\u003e instead.\u003c\/p\u003e\n\n  \u003cp style=\"margin:14px 0 0;font-size:13px;color:#5a3a4a;line-height:1.7;\"\u003e♡ \u003cstrong\u003eDeep-set eyes:\u003c\/strong\u003e Helena's strongest match. The B+C curl won't hit the brow bone, and the thick volume projects forward out of the socket shadow. No other lash in the range does this.\u003c\/p\u003e\n  \u003cp style=\"margin:6px 0 0;font-size:13px;color:#5a3a4a;line-height:1.7;\"\u003e♡ \u003cstrong\u003eProtruding eyes (trimmed):\u003c\/strong\u003e Remove one outer magnet and Helena becomes a cat-eye gradient (6–9mm) with B+C curl — the exact profile protruding eyes need.\u003c\/p\u003e\n  \u003cp style=\"margin:6px 0 0;font-size:13px;color:#5a3a4a;line-height:1.5;\"\u003e* Trim one outer magnet for round, close-set, small, and protruding eyes.\u003c\/p\u003e\n\n  \u003cp style=\"margin:14px 0 0;font-size:13px;color:#5a3a4a;\"\u003eNot sure about your eye shape? \u003ca href=\"https:\/\/witchylashes.com.au\/pages\/eye-shape-lash-guide\" style=\"color:#e88bb3;text-decoration:underline;\"\u003eUse our free Eye Shape Guide →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c!-- CUSTOMER REVIEWS --\u003e\n\u003ch2 style=\"margin:0 0 16px;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:#c06090;\"\u003eWhat Our Customers Say\u003c\/h2\u003e\n\u003cdiv style=\"margin:0 0 28px;display:flex;flex-direction:column;gap:12px;\"\u003e\n\n  \u003cdiv style=\"padding:16px 18px;background:#fdf2f7;border-radius:10px;border:1px solid #f5d0e5;\"\u003e\n    \u003cp style=\"margin:0 0 8px;font-size:15px;color:#3d2535;line-height:1.6;font-style:italic;\"\u003e\"The magnetic eyeliner is so easy to apply and the lashes stick on simply. I have had so many great compliments for my lashes. They look fabulous! I have Jill and Helena lashes.\"\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:13px;color:#c06090;font-weight:600;\"\u003e— Bronwyn D. ⭐⭐⭐⭐⭐\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"padding:16px 18px;background:#fdf2f7;border-radius:10px;border:1px solid #f5d0e5;\"\u003e\n    \u003cp style=\"margin:0 0 8px;font-size:15px;color:#3d2535;line-height:1.6;font-style:italic;\"\u003e\"Your lashes blow every other competitor out of the water. They are great quality, do not move unless I take them off — and friends say I look 10 years younger.\"\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:13px;color:#c06090;font-weight:600;\"\u003e— Sandy N. ⭐⭐⭐⭐⭐\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"padding:16px 18px;background:#fdf2f7;border-radius:10px;border:1px solid #f5d0e5;\"\u003e\n    \u003cp style=\"margin:0 0 8px;font-size:15px;color:#3d2535;line-height:1.6;font-style:italic;\"\u003e\"Best on the market — was never happy with other brands. Stays on all day and night. So real looking, I'm inundated with compliments. I wear them every day, even when I'm not at work, because it's that easy.\"\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:13px;color:#c06090;font-weight:600;\"\u003e— Vivien V. ⭐⭐⭐⭐⭐\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c!-- VALUE CALLOUT --\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:14px 18px;background:#fff;border-left:4px solid #e88bb3;border-radius:0 8px 8px 0;font-size:15px;color:#5a3a4a;line-height:1.6;\"\u003e\n  💰 At 40+ wears, your cost per wear is \u003cstrong\u003eless than 63¢\u003c\/strong\u003e — a fraction of what salon lash extensions cost per visit.\n\u003c\/div\u003e\n\n\u003c!-- HOW TO APPLY --\u003e\n\u003ch2 style=\"margin:0 0 16px;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:#c06090;\"\u003eHow to Apply\u003c\/h2\u003e\n\u003cdiv style=\"margin:0 0 28px;\"\u003e\n  \u003cdiv style=\"display:flex;flex-direction:column;gap:12px;\"\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:14px;\"\u003e\n      \u003cspan style=\"display:inline-flex;align-items:center;justify-content:center;min-width:32px;height:32px;background:#e88bb3;border-radius:50%;font-size:13px;font-weight:700;color:#fff;\"\u003e1\u003c\/span\u003e\n      \u003cdiv style=\"padding-top:6px;font-size:15px;color:#3d2535;line-height:1.6;\"\u003e\n\u003cstrong\u003eApply your magnetic liner\u003c\/strong\u003e — Draw it along your lash line. Let it dry 30–60 seconds until tacky.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:14px;\"\u003e\n      \u003cspan style=\"display:inline-flex;align-items:center;justify-content:center;min-width:32px;height:32px;background:#e88bb3;border-radius:50%;font-size:13px;font-weight:700;color:#fff;\"\u003e2\u003c\/span\u003e\n      \u003cdiv style=\"padding-top:6px;font-size:15px;color:#3d2535;line-height:1.6;\"\u003e\n\u003cstrong\u003eClick Helena into place\u003c\/strong\u003e — Align from inner corner outward. The magnets snap onto the liner.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:14px;\"\u003e\n      \u003cspan style=\"display:inline-flex;align-items:center;justify-content:center;min-width:32px;height:32px;background:#e88bb3;border-radius:50%;font-size:13px;font-weight:700;color:#fff;\"\u003e3\u003c\/span\u003e\n      \u003cdiv style=\"padding-top:6px;font-size:15px;color:#3d2535;line-height:1.6;\"\u003e\n\u003cstrong\u003ePress and hold\u003c\/strong\u003e — Run your fingertip along the band for 10 seconds. Done.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cp style=\"margin:14px 0 0;font-size:13px;color:#5a3a4a;\"\u003eMost women get the hang of it on their first try. \u003ca href=\"https:\/\/witchylashes.com.au\/pages\/how-do-magnetic-lashes-work\" style=\"color:#e88bb3;text-decoration:underline;\"\u003eWatch how magnetic lashes work →\u003c\/a\u003e\u003c\/p\u003e\n  \u003cp style=\"margin:10px 0 0;font-size:13px;color:#5a3a4a;\"\u003eUnlike extensions and cluster lashes, nothing bonds to your natural lashes — our liner is applied to the eyelid skin only and removed daily.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c!-- LINER CALLOUT --\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:18px 20px;background:#fff;border:1px solid #f0d6e8;border-radius:12px;\"\u003e\n  \u003cp style=\"margin:0 0 8px;font-size:15px;font-weight:600;color:#3d2535;\"\u003eNeed a liner?\u003c\/p\u003e\n  \u003cp style=\"margin:0;font-size:15px;color:#5a3a4a;line-height:1.6;\"\u003eHelena works with any of our magnetic liners, but we recommend the \u003ca href=\"https:\/\/witchylashes.com.au\/products\/magnetic-duo-liner\" style=\"color:#e88bb3;text-decoration:underline;\"\u003e\u003cstrong\u003eDouble Bond Liner\u003c\/strong\u003e\u003c\/a\u003e — magnetic hold all day, doubles as your everyday eyeliner. Formulated by a cosmetic chemist. You can add it as a variant above, or \u003ca href=\"https:\/\/witchylashes.com.au\/products\/magnetic-duo-liner\" style=\"color:#e88bb3;text-decoration:underline;\"\u003eshop it separately\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c!-- GUARANTEE --\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:14px 18px;background:#fdf2f7;border-radius:10px;border:1px solid #f5d0e5;font-size:15px;color:#3d2535;line-height:1.6;\"\u003e\n  \u003cstrong\u003eNot in love? No worries.\u003c\/strong\u003e Return within 30 days for a full refund or replacement. No fees, no hassle. \u003cspan style=\"color:#5a3a4a;\"\u003eFree shipping: AU \u0026amp; NZ orders over $75 · USA \u0026amp; Canada over $99 · International over $99.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003c!-- FAQ ACCORDION --\u003e\n\u003cscript\u003e\n(function() {\n  var root = document.currentScript.parentElement;\n\n  var heading = document.createElement('h2');\n  heading.style.cssText = 'margin:0 0 16px;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:#c06090;';\n  heading.textContent = 'Frequently Asked Questions';\n  root.appendChild(heading);\n\n  var faqs = [\n    {\n      q: 'Why is Helena different from every other lash in the range?',\n      a: 'Helena is the only lash with a B+C hybrid curl. Every other style runs a D curl at 70°, which works for most eyes but creates real problems for deep-set eyes (hits the brow bone) and protruding eyes (adds height that exaggerates prominence). Helena\\'s gentler 45°–60° sweep solves both.'\n    },\n    {\n      q: 'Why is Helena so good for deep-set eyes?',\n      a: 'Deep-set eyes sit far back beneath a prominent brow bone, and the #1 complaint with false lashes is the curl pushing fibres into that bone. Helena\\'s B+C curl sits within the space rather than fighting against it, and the thick volume projects the eye forward out of the socket shadow. No other lash in the range does this.'\n    },\n    {\n      q: 'Does Helena work on protruding eyes?',\n      a: 'Yes — trim one magnet from the outer end. The mapping transforms from centre-weighted (6-9-7mm) to an outer-weighted gradient (6-9mm), which is the exact profile protruding eyes need: soft curl plus cat-eye mapping. Helena trimmed may be the best protruding eye lash in the collection.'\n    },\n    {\n      q: 'How is Helena different from Annick?',\n      a: 'Helena was modelled after our Annick lash — same thick, lush volume — but shorter and more wearable. Annick is evening drama with a D curl. Helena gives you that same density at a length and curl you can wear to work, under glasses, and every day.'\n    },\n    {\n      q: 'Which eye shapes does Helena suit?',\n      a: 'Helena suits 10 out of 11 eye shapes — almond, round (trimmed), close-set (trimmed), upturned, small (trimmed), hooded, downturned, wide-set, deep-set, and protruding (trimmed). The only miss is monolid, which needs a D curl to project past the fold. Check our \u003ca href=\"https:\/\/witchylashes.com.au\/pages\/eye-shape-lash-guide\" style=\"color:#e88bb3;\"\u003eEye Shape Guide\u003c\/a\u003e if you\\'re not sure.'\n    },\n    {\n      q: 'Can I wear Helena with glasses?',\n      a: 'Yes — Helena was designed with glasses in mind. The B+C curl sweeps gently rather than projecting straight forward, and the 9mm peak sits comfortably behind lenses.'\n    },\n    {\n      q: 'Do I need a liner to wear Helena?',\n      a: 'Yes — magnetic lashes work with magnetic liner. If you don\\'t have one yet, add the \u003ca href=\"https:\/\/witchylashes.com.au\/products\/magnetic-duo-liner\" style=\"color:#e88bb3;\"\u003eDouble Bond Liner\u003c\/a\u003e using the variant selector above, or shop it separately. One liner works with every magnetic lash in the range.'\n    },\n    {\n      q: 'How many times can I wear Helena?',\n      a: 'Helena is reusable 40+ times with proper care. Remove gently each night, peel off any liner residue from the band, and store flat in the tray. Avoid mascara directly on the fibres. Read our \u003ca href=\"https:\/\/witchylashes.com.au\/blogs\/learn-with-witchy-lashes\/how-to-clean-magnetic-lashes\" style=\"color:#e88bb3;\"\u003elash care guide\u003c\/a\u003e for full cleaning instructions.'\n    },\n    {\n      q: 'Will this damage my natural lashes?',\n      a: 'No. Magnetic lashes sit on the liner on your eyelid skin — they don\\'t bond to or grip your natural lashes at all. No glue, no pulling, no traction. They remove cleanly every night.'\n    }\n  ];\n\n  var wrapper = document.createElement('div');\n  wrapper.style.cssText = 'margin:0 0 28px;border:1px solid #f0d6e8;border-radius:12px;overflow:hidden;';\n\n  faqs.forEach(function(faq, i) {\n    var item = document.createElement('div');\n    item.setAttribute('data-open', 'false');\n    item.style.cssText = 'border-bottom:' + (i \u003c faqs.length - 1 ? '1px solid #f5d0e5' : 'none') + ';';\n\n    var btn = document.createElement('button');\n    btn.setAttribute('aria-expanded', 'false');\n    btn.style.cssText = 'width:100%;display:flex;align-items:center;justify-content:space-between;gap:12px;padding:16px 18px;background:none;border:none;cursor:pointer;text-align:left;';\n\n    var qText = document.createElement('span');\n    qText.style.cssText = 'font-size:15px;font-weight:600;color:#3d2535;line-height:1.5;';\n    qText.textContent = faq.q;\n\n    var icon = document.createElement('span');\n    icon.textContent = '+';\n    icon.style.cssText = 'display:inline-flex;align-items:center;justify-content:center;min-width:24px;height:24px;background:#fdf2f7;color:#e88bb3;border-radius:50%;font-size:16px;font-weight:400;transition:all 0.2s;';\n\n    btn.appendChild(qText);\n    btn.appendChild(icon);\n\n    var answer = document.createElement('div');\n    answer.style.cssText = 'max-height:0;overflow:hidden;transition:max-height 0.3s ease,padding-top 0.3s ease;padding:0 18px;font-size:15px;color:#5a3a4a;line-height:1.7;';\n    answer.innerHTML = '\u003cdiv style=\"padding-bottom:16px;\"\u003e' + faq.a + '\u003c\/div\u003e';\n\n    btn.addEventListener('click', function() {\n      var isOpen = item.getAttribute('data-open') === 'true';\n\n      wrapper.querySelectorAll('[data-open]').forEach(function(el) {\n        var otherAnswer = el.querySelector('div[style*=\"max-height\"]');\n        var otherIcon = el.querySelector('button span:last-child');\n        if (otherAnswer \u0026\u0026 otherAnswer !== answer) {\n          otherAnswer.style.maxHeight = '0';\n          otherAnswer.style.paddingTop = '0';\n        }\n        if (otherIcon \u0026\u0026 otherIcon !== icon) {\n          otherIcon.textContent = '+';\n          otherIcon.style.background = '#fdf2f7';\n          otherIcon.style.color = '#e88bb3';\n        }\n        el.setAttribute('data-open', 'false');\n        el.querySelector('button').setAttribute('aria-expanded', 'false');\n      });\n\n      if (!isOpen) {\n        item.setAttribute('data-open', 'true');\n        btn.setAttribute('aria-expanded', 'true');\n        answer.style.maxHeight = answer.scrollHeight + 'px';\n        icon.textContent = '\\u2013';\n        icon.style.background = '#e88bb3';\n        icon.style.color = '#fff';\n      }\n    });\n\n    btn.addEventListener('mouseenter', function() { btn.style.background = '#fdf2f7'; });\n    btn.addEventListener('mouseleave', function() { btn.style.background = 'none'; });\n\n    item.appendChild(btn);\n    item.appendChild(answer);\n    wrapper.appendChild(item);\n  });\n\n  root.appendChild(wrapper);\n})();\n\u003c\/script\u003e\n\n\u003c!-- KIT CALLOUT --\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:18px 20px;background:#fff;border:1px solid #f0d6e8;border-radius:12px;\"\u003e\n  \u003cp style=\"margin:0 0 8px;font-size:15px;font-weight:600;color:#3d2535;\"\u003eHelena is part of the Complete Confidence Kit\u003c\/p\u003e\n  \u003cp style=\"margin:0;font-size:15px;color:#5a3a4a;line-height:1.6;\"\u003eWant Helena plus 5 more styles? The \u003ca href=\"https:\/\/witchylashes.com.au\/products\/complete-confidence-kit\" style=\"color:#e88bb3;text-decoration:underline;\"\u003e\u003cstrong\u003eComplete Confidence Kit\u003c\/strong\u003e\u003c\/a\u003e includes Nadia, Nita, Cornel, Bec, Cassie, and Lizzie — 6 lashes, a liner, and a tool for women who want to explore their options.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c!-- CLOSING COPY --\u003e\n\u003cp style=\"margin:0 0 12px;font-size:16px;line-height:1.7;color:#3d2535;\"\u003e\n  Helena is the lash for the woman who'd given up on volume — the one that finally works where everything else didn't.\n\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 28px;font-size:15px;line-height:1.7;color:#5a3a4a;\"\u003e\n  30-day returns if she's not right. Pay in 4 with Afterpay. Free shipping on orders over $75 AU \/ $99 international. Browse all \u003ca href=\"https:\/\/witchylashes.com.au\/collections\/magnetic-lashes-australia\" style=\"color:#e88bb3;text-decoration:underline;\"\u003emagnetic lash styles\u003c\/a\u003e.\n\u003c\/p\u003e\n\n\u003c!-- FAQ SCHEMA — JSON-LD --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is Helena different from every other lash in the range?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Helena is the only lash with a B+C hybrid curl. Every other style runs a D curl at 70°, which creates problems for deep-set eyes (hits the brow bone) and protruding eyes (adds height that exaggerates prominence). Helena's gentler sweep solves both.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is Helena so good for deep-set eyes?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Deep-set eyes sit far back beneath a prominent brow bone, and the #1 complaint with false lashes is the curl pushing fibres into that bone. Helena's B+C curl sits within the space rather than fighting against it, and the thick volume projects the eye forward out of the socket shadow.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does Helena work on protruding eyes?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes — trim one magnet from the outer end. The mapping transforms from centre-weighted to an outer-weighted gradient, which is the exact profile protruding eyes need: soft curl plus cat-eye mapping.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How is Helena different from Annick?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Helena was modelled after the Annick lash — same thick, lush volume — but shorter and more wearable. Annick is evening drama with a D curl. Helena gives that same density at a length and curl you can wear to work and under glasses.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Which eye shapes does Helena suit?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Helena suits 10 out of 11 eye shapes. The only miss is monolid, which needs a D curl to project past the fold.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I wear Helena with glasses?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes — the B+C curl sweeps gently rather than projecting straight forward, and the 9mm peak sits comfortably behind lenses.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do I need a liner to wear Helena?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes — magnetic lashes work with magnetic liner. The Double Bond Liner is recommended. One liner works with every magnetic lash in the range.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How many times can I wear Helena?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Helena is reusable 40+ times with proper care. Remove gently each night, peel off any liner residue from the band, and store flat in the tray. Avoid mascara directly on the fibres.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Will this damage my natural lashes?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. Magnetic lashes sit on the liner on your eyelid skin — they don't bond to or grip your natural lashes at all. No glue, no pulling, no traction. They remove cleanly every night.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Witchy Lashes","offers":[{"title":"Helena Lashes Only","offer_id":37971403571391,"sku":"K\u0026S-HML01WL-1","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Helena \u0026 Liquid Magnetic Liner","offer_id":45503212880063,"sku":null,"price":63.0,"currency_code":"USD","in_stock":false},{"title":"Helena \u0026 Magnetic Pen Liner","offer_id":45503212912831,"sku":null,"price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0160\/1227\/9908\/products\/helena-magnetic-lash-magnetic-eyelashes-witchylashes-282311.jpg?v=1755183119","url":"https:\/\/witchylashes.com\/products\/helena-magnetic-eyelash","provider":"WitchyLashes","version":"1.0","type":"link"}